HOW AI AGENTS PICK.AND HOW TO GET PICKED.
Guides, research and tactics on AI visibility. Every claim sourced, every tactic graded by the evidence. How we grade →
13 free AI visibility checkers, tested
We ran 33 test pages through 13 free tools. Most missed a firewall blocking AI crawlers.
Read the research →- Guide
What is AI visibility?
What it means to be visible to AI agents, and how to measure it without a made-up score.
- Guide
How to get ChatGPT to mention your brand
SEO for ChatGPT. What actually moves mentions, and why nobody can sell you one.
- Guide
How to get cited by Perplexity
A method-first guide to the sources Perplexity quotes, and how to become one.
- Guide
What is GEO?
GEO, AEO and SEO, minus the hype. SEO is the base; AI agents are the next layer.
- Guide
The AI visibility ladder
Retrieved, cited, mentioned, recommended. Where you are, and what gets you up a rung.
THE FIXES, GRADED
How we grade →- TacticSupported
Match the buyer's question
Titles and paragraphs that answer what buyers actually ask AI agents.
- TacticSupported
Let AI bots in
Allow AI search bots in robots.txt and your firewall, or nothing else counts.
- TacticSupported
Let Google show and quote you
Check that noindex, nosnippet or max-snippet isn't hiding your page from search and AI answers.
- TacticSupported
Content in the first HTML
If your main content needs JavaScript to load, many AI crawlers never see it.
- TacticUnproven
FAQ and HowTo markup
Structured Q&A for your pages. Info only, not graded in the free check.
- TacticMixed
Show fresh dates
Visible, machine-readable updated dates, on content that is genuinely current.
- Tactic
Publish a sitemap
A clean list of your key pages, linked from robots.txt. Info only, not graded in the free check.
- TacticUnproven
llms.txt, honestly
An early standard with no evidence yet that AI agents use it.
- Tactic
Early AI agent standards
New proposals no major AI agent has confirmed it uses yet. We track them, we don't grade them.
- TacticUnproven
Say who you are
Organization markup and consistent brand details across the web.
- TacticMixed
Cite sources, stats and experts
Back your claims with sources, numbers and expert quotes.
- TacticMixed
Comparison phrasing, when true
Use "best" and "vs" wording in titles only when the page earns it.
- TacticMixed
Answer first
Question headings with the answer in the first line beneath them.
- TacticSupported
Skip the filler
Write for the buyer, not the keyword list.
- TacticMixed
Make the snippet carry the answer
Title, description and first paragraph that answer on their own.
- TacticSupported
Show up in the agent's own searches
AI agents run their own searches. Be in the results they pull.
- TacticMixed
Rank and earn links
Classic SEO is still the foundation AI agents build on.
- TacticMixed
Be in the threads
Genuine answers on Reddit, forums and Q&A sites, not drive-by links.
- TacticSupported
Get on the 'best' lists
Third-party comparisons and lists that AI agents read when they shortlist.
- TacticSupported
Earn coverage and reviews
What others say about you, in press and reviews.
- TacticMixed
Get talked about
Brand mentions across the web, YouTube included.
Want to see what AI agents say about you?
We ask ChatGPT and Perplexity 10 buyer questions about you. Free. Full report on screen, copy by email.