FAQPage / HowTo structured data

How to fix

Nothing needs fixing. No study we trust shows FAQ or how-to markup gets you quoted by AI agents, and Google stopped showing HowTo rich results in 2023 and FAQ rich results in 2026. The free check reports it but doesn't grade it.

If you keep it:

1. Mark up only questions and answers that are on the page, word for word (see "Keep FAQ markup matching the page" below).

2. Use one FAQPage block per page, in JSON-LD:

   <script type="application/ld+json">
   {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[
     {"@type":"Question","name":"How much does Acme Payroll cost?",
      "acceptedAnswer":{"@type":"Answer","text":"Plans start at £29 a month for up to 5 people."}}
   ]}
   </script>
   

3. Test it with Google's Rich Results Test or the Schema Markup Validator.

How to check it worked: run the free check again. The "FAQ or how-to markup" row reads "You have FAQ or how-to markup. Fine to keep, but there's no evidence it gets you quoted."

Keep FAQ markup matching the page

Make sure every question in your FAQ markup is also on the page. Google says: "Don't mark up content that is not visible to readers of the page."

1. List the questions in your FAQPage JSON-LD: View Source and search for "Question".
2. Check that each question and answer appears on the page in the same words.
3. Add any missing ones to the page, or remove them from the markup.
4. Build the markup from the same source as the visible FAQ if you can, so they can't drift apart. Otherwise, update both whenever you edit the FAQ. Folded accordions are fine if the text is in the HTML.

How to check it worked: run the free check again. The "Your FAQ markup matches the page" row reads "All {n} FAQ questions in your markup are on the page."